The 2023 Subaru Love Promise Customer and Community Commitment Award

The 2023 Subaru Love Promise Customer and Community Commitment Award

We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.

We're honored to receive the 2023 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.


What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

How is Tri-City Subaru dedicated locally to the Love Promise?

Exceptional customer experiences and community support.

Pope Memorial Humane Society - Cocheco Valley


Monarch School of New England

Goodwin Community Health

Wentworth-Douglass Hospital

Did Tri-City Subaru go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

Love Promise Stories from Tri-City Subaru

Subaru and Tri-City Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Promises - Teresa H

This year, Tri-City Subaru has once again enveloped Lydia's House of Hope with support and encouragement. Lydia’s House is a unique approach in helping homeless women and children in crisis. Residents at Lydia's House voluntarily enroll in a yearlong program that is individualized around each residents’ strengths. It is not a shelter; it is a home where their children can come to live with their Mamas while they work to change the trajectory of their lives. Lydia’s rotates dozens of courses that are taught each month, using a variety of modalities. The program is a structured and highly effective approach for those who are willing to do the work. Lydia's House offers case management, advocacy, and referrals specific to residents' individual needs, a learning center with computer stations, a commercial kitchen, a Planet Fitness equipped gym, and individual bedrooms.       Ever since Lydia’s House of Hope landed in the thoughts of Tri-City Subaru, the organization and staff have continuously made it known to our residents, that they are cared for by our community and that there is still hope and light to be found. Tri-City Subaru is truly making an impact on the women and children. While the women at Lydia’s go through their daily programming, it is community support that scaffolds the work being done. It is important that our residents regain their self-worth and realize they have other avenues to take instead of returning to poverty, homelessness, domestic and/or substance abuse.      Lydia's House was again chosen as the recipient at Tri-City's Giving Tree. The staff and customers went above and beyond to shop, wrap, and then personally deliver individual gifts for each woman and every child. Some women expressed this being the best Christmas they’ve had. Some were in disbelief that others cared about them enough to do this. What made the women the happiest was being able to watch their little ones open their presents on Christmas morning, in a safe place where love is abundant! Most recently, Tri-City Subaru offered to join as a programming partner. While we teach the women skills such as parenting, nutrition, writing, woodworking, home maintenance, and many other topics, we realized that we were missing something important…car maintenance! When they leave Lydia’s, our goal is for them to be as self-sufficient as possible, this includes being first time car owners. Tri-City staff and Lydia’s staff quickly came up with a basic car maintenance course that would support hands on learning in a safe environment. Tri-City took this job so seriously; they planned a field trip, prepared a bay, and even enlisted female mechanics to teach the course. They had prepared snacks and gift bags for our residents and carefully demonstrated a variety of basic car maintenance tasks in a way that felt supportive. They were also thankful that the technicians shared their stories and pathways into this field. Our residents were moved by their genuine and open dialog. They never thought about an auto technician or mechanic being an option for them, until after the class; several were intrigued and had something new to add to their list of possibilities! The thoughtfulness and the extraordinary attention to detail made the residents feel important and filled with gratitude. Not only did they learn a new, and important skill set, but they felt truly welcome. For our residents, promises are broken in their experience. They’ve not had many people to count on. That is why Subaru’s Love Promise means so much to Lydia’s House of Hope. When Tri-City Subaru makes a promise, they keep it! Lydia’s House of Hope cannot say thank you enough. We are filled with gratitude toward Tri-City management, employees, and all their clients and customers. Thank you, Tri-City Subaru. You have made it part of your mission to help us restore lives.  

Lydia's House of Hope

Gift of Warmth - Kyle S

Thanks to the tremendous support of Tri-City Subaru, Community Action Partnership of Strafford County’s annual Gift of Warmth fundraising campaign provided even more local residents with lifesaving fuel and heating assistance during an incredibly difficult winter. Our annual Gift of Warmth campaign raises money to assist families and individuals who fall just outside the income limits for our federally funded assistance programs, helping extend crucial aid to people who need it. Tri-City and its sister dealership generously donated to Gift of Warmth $25 from every car they sold this past November. This generated a staggering $5,600, or enough to give 11 more households 100 gallons of heating oil to help get them through the winter. Ray, a Farmington resident in his 70s, was one of the recipients of Tri-City’s contribution to Gift of Warmth. Ray said it was a “godsend” he received Gift of Warmth assistance this winter because his fixed income makes it challenging to pay bills. “Because of the money I would be paying toward some other bills I have, for hospital bills, or for food, I would not have been able to pay the electric bill on top of it,” said Ray, who is a widower, has diabetes, and is above the income limits for assistance through his local welfare office. “It was a big help for that particular month.” On behalf of Ray and other Strafford County residents who received help this winter, thank you, Tri-City Subaru, for believing in CAPSC’s mission and making a difference in our neighbors’ lives!

Community Action Partnership of Strafford County
Gift of Warmth

Tri-City Subaru Helps Fight Hunger in NH - Nancy M

We are grateful to everyone at Tri-City Subaru for their recent support of the NH Food Bank through a month-long “Help us Feed the Hungry” campaign that kicked off at the beginning of 2023. Through their very generous pledge to donate $25 for every car sold to benefit the NH Food Bank, Tri-City Subaru raised $2,325, equal to approximately 4,360 meals for our friends and neighbors experiencing hunger throughout New Hampshire. In supporting the NH Food Bank, Tri-City Subaru has made a profound impact on the lives of our fellow Granite Staters, not just in their service area, but in communities throughout the entire state of New Hampshire. With more than 400 partner agencies in all corners of the state, donations to the NH Food Bank reach those in need in each and every NH county. And during a time of record-high costs – from food, to fuel and housing – Tri-City Subaru’s generosity has helped take impossible decisions, like Heat-or-Eat?, off the plates of so many. Donations like yours help the NH Food Bank provide nutritious, nourishing foods for folks like John, who we first met at one of our mobile food pantries during the height of the COVID-19 pandemic. John, a retired United States Marine Corps veteran who relies on Social Security, has counted on the NH Food Bank’s mobile food pantries to ensure that he and his wife have enough to eat – and when we talked to him, he was most excited about receiving milk so he could have it in his bowl of cereal. He told us, the support he received from the NH Food Bank could mean the difference between he and his wife having just toast for supper or some other [more substantial] things. And while John’s story is powerful – his story is, unfortunately, not unique. So many like him – approximately 7% of all NH residents, including 9.5% of all NH children – are experiencing food insecurity, meaning they do not know where their next meal will come from. Subaru has been a longtime champion of food banks and other hunger relief organizations, and as a Feeding America network food bank, the NH Food Bank has also been fortunate to receive support from NH dealerships through Subaru Loves to Help and its partnership with Feeding America. We can’t thank Tri-City Subaru, and all NH Subaru dealers, who have supported us enough for their generous support. We are grateful to have you in our corner in the fight against hunger here in the Granite State. From all of us at the New Hampshire Food Bank – Thank You!

New Hampshire Food Bank

PMHS-CV Loves Tri-City! - Molly S

Since 2018, Tri-City Subaru in Somersworth, New Hampshire has been an incredible sponsor to our shelter, Pope Memorial Humane Society-Cochecho Valley. Tri-City has donated over $10,000 in just a few years! Not only do they show support through sponsorship, but also support PMHS-CV through the “Subaru Loves Pets Program.” Donating $100 for each animal adopted through the month of October. This past October, Kingston was one of the many pups adopted during Subaru Loves Pets Month! This bubbly 2-1/2 year old boy waited a very long time for a fun loving family to call his own. While at the shelter, Kingston quickly became a favorite of all staff and volunteers. He was extremely affectionate, cuddly and very social with anyone he met. Kingston also loved going on field trips with our volunteers which really helped our staff get to know his individual needs better and find his perfect family. We were so happy to see him become an alum and get the happy ending he so deserved! In addition, Tri-City Subaru run drives to collect much needed items from our wish list and, quite literally, “Stuff a Subaru” for our animals! Anytime you drive down to our shelter there is no doubt you will see at least a handful of Subarus in the parking lot. It has become an ongoing joke among our staff and volunteers! We love Tri-City and all they do for us. Thank you so much to Robert and his entire team for their continued support in helping our furry friends get a second chance and find a loving, forever home!

Pope Memorial Humane Society - Cocheco Valley
PMHS-CV Loves Tri-City!

Tri-City Subaru Partners with MyBCS to Help Local Breast Cancer Patients and Their Families - Jennie H

On behalf of My Breast Cancer Support, we would like to extend our sincerest thanks to Tri-City Subaru for their generous support and commitment to our community. For over eleven years, Tri-City Subaru has been a steadfast partner in our mission to help local breast cancer patients and their families on the seacoast of New Hampshire and in southern Maine. From sponsoring our fundraising events to donating a percentage of vehicle sales, Tri-City Subaru has always gone above and beyond in their support of our organization and the community we serve. Their financial donations have allowed us to provide much-needed financial and emotional care to hundreds of individuals and their families in our area. We are also grateful for their efforts to share My BCS’ mission and helping us to build and maintain relationships with the community. We could not be more proud or thankful to have Tri-City Subaru as a partner in our mission to alleviate some of the stress from the lives of our local breast cancer patients and their families. We look forward to continuing to work together in the years to come to bring support to our community. Thank you for your generosity, your dedication, and your compassionate support.

My Breast Cancer Support
Tri-City Subaru Partners with MyBCS to Help Local Breast Cancer Patients and Their Families

Tri City supports Veterans - Paul A

This Fall, our veteran's American Legion Post 79 was looking for more ways to help veterans in our community. Front and center in that endeavor was Tri City Subaru in Somersworth, NH. Not only did they become a prime supporter of our first annual Golf Outing by offering a vehicle for a hole in one, but they also joined as players, backers and benefactors as well. The tournament was the single most successful one at the golf course they ever had. As we were working with them on the golf outing, they suggested that we be the the organization to benefit from their planned 5k Run for veterans. Their cooperation, spirit and eager organizational skills made the day a huge success and raised over $23,000 for area veterans and veteran's causes. Plus there is more to come. The people at Tri City are both amazing and dedicated to our community and we are so pleased by the way they stood up for veterans and truly became a huge benefactor in our towns. Paul Amatucci Vice Commander American Legion Post 79 Berwick, Maine

American Legion Post 79
Tri City supports Veterans

Subaru Love Promise Story- Mary's Dogs Rescue & Adoption - Kelly G

Nov 15, 2022 Dear Subaru. During the month of October 2022, Mary’s Dogs Rescue & Adoption of Northwood NH had the privilege of partnering with Exeter Subaru in Exeter NH and their wonderful staff. Lauren Parks was the point person and she clearly has a passion for our dogs and helping us find their forever homes. We are a non-profit dog rescue and adoption organization relying heavily on donations and volunteers. The exposure that Exeter Subaru gave us on their Facebook page, website and in the showroom was incredible. We brought adoptable dogs to the dealership once a week for the month of October. This allowed the public to come meet them and get to know our staff and fosters. Over the 4 weekly events, 13 dogs attended and several of them got adopted! One of the pups had approved adopters interested in meeting her and it was through the Subaru meet n greet event that they fell in love! Her name is Blaze and she and her sister traveled all the way from Arkansas to be adopted to a loving family here in New England. She and sister Bren had a rough start in life, an unwanted litter abandoned and left to fend for themselves on the side of the road. A southern rescue group took them in and nursed their neglected little bodies back to health. When they arrived here in NH, they were scared and very shy and timid. They needed time to trust us and feel safe, we worked with them and earned their trust so that they could be successful in a home. Blaze’s family reports that she is thriving and is just the sweetest, smartest and most amazing dog. Blaze’s new family with out help has been able to connect with Bren’s adoptive family and the sisters have playdates regularly! Thanks to Exeter Subaru in Exeter, NH and their Subaru Loves Pets program, little Miss Blaze found her forever home and will only know love and security for the rest of her life. Attached is a picture of Blaze. We thank Subaru for the continued support you have provided over the years to rescue organizations across the US and especially Mary’s Dog Rescue and Adoption! (Please note, per their request, we are unable to share any pictures that include the adopters nor their names. There are past issues involving a stalking incident and legal recourse and we wish to respect their privacy. Please accept these pictures of Blaze: heading to the Subaru event with out Foster Coordinator, playing at Subaru of Exeter during the event and having a play date following her adoption with her sister Bren!)

Mary's Dog Rescue & Adoption
Subaru Love Promise Story- Mary's Dogs Rescue & Adoption

Kids Get Outside! - Sh P

Tri-City Subaru Loves Learning and recently supported a local school's outdoor learning program called TimberNook. This is the first year the Seacoast Charter School out of Dover has partnered with TimberNook. TimberNook "provides nature-based, child-led play experiences that challenge the senses and inspire creativity, independence, and imagination in the great outdoors." All students kindergarten through 8th grade get extended outside time in creative settings to explore, build and work together. Tri-City Subaru donated tires and other supplies to give the students materials to work with and Tri-City followed up with a volunteer day to help clean up the forested areas and build a bridge. Cheers to the Seacoast Charter School and their new TimberNook partnership and getting kids outside! Enjoy!

Kids Get Outside!

Tri-City Subaru is always there for MSNE students! - Amanda M

It is not an exaggeration to say that the team at Tri-CIty Subaru is ALWAYS there for the students of the Monarch School of New England. From hosting Vocational Program students for community-based instruction, to participating in MSNE's annual golf event, to bringing vehicles to campus for a Touch a Truck event - whatever MSNE asks for support with - Tri-City Subaru is there. And amazingly, for FIVE years in a row now, Tri-City Subaru and their community has "Stuffed a Subaru" full of school supplies to help MSNE's teachers and students have everything needed to start the school year off on the right foot. This annual event is part of their Subaru Loves Learning initiative and is a tremendous support to the school. MSNE is a nonprofit, specialized, day school for students ages 5-22 with significant disabilities. As a nonprofit school, community partnerships are essential. Community partners provide resources, support and opportunities to help ensure that students with special needs can grow to reach their greatest potential. Tri-City Subaru continues to demonstrate that they believe in our students' potential, and helps to support the work that we do. Working together, we are creating unlimited possibilities for students with special needs. Thank you so much!

Monarch School of New England
Tri-City Subaru is always there for MSNE students!

The Great Garlic Mustard Pull - David J

SELT's awesome Tri-City Subaru friends (and their families) came down to our new home at Burley Farms in Epping, NH for a full day of hugely helpful forest floor management. The Tri-City team unleashed their volunteer horsepower to pull the invasive weed, garlic mustard, which is a particularly aggressive plant that can choke out an understory (the layer of vegetation beneath the main canopy of a forest) and negatively impact a forest's health. This type of volunteer activity, in conjunction with the always-impactful Share the Love Campaign, adds up to a tremendous positive influence on SELT's mission to save, share, and steward the lands we all love!