The 2025 Subaru Love Promise Community Commitment Award
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our community, and the Subaru Love Promise.
The 2025 Subaru Love Promise Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.
How is Tri-City Subaru dedicated locally to the Love Promise?
Exceptional customer experiences and community support.
Pope Memorial Humane Society - Cocheco Valley, Grammy Rose Dog Rescue and Sanctuary, Rozzie May Animal Alliance
Southeast Land Trust
Monarch School of New England, Strafford Learning Center
Goodwin Community Health, Community Action Partnership of Strafford County, American Legion Post 79, End 68 Hours of Hunger, Lydia's House of Hope
Wentworth-Douglass Hospital, My Breast Cancer Support, American Red Cross
Love Promise Stories from Tri-City Subaru
Subaru and Tri-City Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
THANK YOU FROM LLS, TRI-CITY SUBARU! - Tasha M
For the past 10 years, Subaru of America and its retailers have partnered with The Leukemia & Lymphoma Society (LLS) through the Subaru Loves to Care initiative. The partnership has involved delivering blankets and messages of hope to cancer patients across the country. On June 4th, Tri-City Subaru personally delivered these items to Mass General Cancer Center at Wentworth-Douglass Hospital on National Cancer Survivors Day. These blankets and messages of hope provide warmth and comfort to patients in treatment. The love and support shared through this cherished partnership means a lot to everyone involved! Thank you for your commitment to supporting your community as well as the LLS mission to create a world without blood cancer and improve the quality of life for patients and their families.
Tri-City Subaru Teams Up to Support Local Community - Nate R
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Somersworth, this is a harsh reality. Helping others strengthens communities, which is why Tri-City Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Tri-City Subaru have helped nearly 900,000 children and adults in urgent need. On 02/04/2025, Tri-City Subaru donated 120 shoes/socks to Community Action Partnership of Strafford County. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Subaru Loves to Care - Sheila T
Tri City Subaru and LLS Celebrate Cancer Survivor Day with Wentworth-Douglas Hospital Tri City Subaru, in partnership with the Leukemia & Lymphoma Society (LLS), had the incredible honor of participating in Cancer Survivor Day at Wentworth-Douglas Hospital. This heartwarming event celebrated the strength and resilience of individuals who have faced and fought cancer. As part of Subaru of America's Subaru Loves to Care initiative, we handed out cozy blankets to attendees—gifts that brought many smiles and moments of joy. We also shared sweet treats, offering handmade chocolate pops to everyone who stopped by. Andy Cyr, General Manager at Tri City Subaru, was deeply moved by the event: "To be part of such an incredible celebration is heartwarming and humbling at the same time. Subaru has always been more than an auto company—its commitment to community is why I love working for them." We were also inspired by the powerful stories shared throughout the evening. Sheila Thompson, Tri City Subaru's Love Promise Champion, reflected: "It was quite an honor to meet all the people who attended the event. One lady told me she is not a survivor, but a 'Thriver'. What a wonderful outlook and attitude she had” We are so grateful to have been part of such a meaningful day and look forward to doing it again next year.
Tri-City Subaru “Shares the Love” at Clyde Farm - David J
The warm weather on May 18 was an aberration for the type of spring New Hampshire had experienced in 2025, largely characterized by driving rain and 40-degree temperatures. But the clouds parted just in time for a group of volunteers from Tri-City Subaru in Somersworth to give their time and talents in support of a local farm. Clyde Farm is a small family farm located in Farmington, NH. Farmers Jimi Tutor and Kristen Klenow operate the farm, raising chickens, pigs, and cattle while also growing flowers and vegetables. SELT conserved this farmland in 2021, allowing Jimi and Kristen to purchase the land and kick off their lifelong dream of owning a farm. Of course, a little extra help goes a long way! That’s where the volunteers from Tri-City Subaru in Somersworth came in. For their annual “Share the Love” volunteer day, staff and their families took to the farm for a full morning of planting and composting. Before getting their hands dirty, the Tri-City team accompanied Jimi and Kristen on a tour of the farm’s inner workings—much to the delight of the kids, who got to see the animals up close and personal. While there, the Tri-City crew handed over a check for $6,000 to SELT, the proceeds from the annual “Share the Love” campaign, which contributes a portion of car sales to community organizations. “We are so grateful for the generosity of Tri-City Subaru and their staff,” said Zoe Graves, SELT’s Outreach and Education Director. “Not only will their fundraising strengthen SELT’s mission of protecting the lands we love, but their work at Clyde Farm highlights the importance of volunteerism, a core pillar of our mission.”
Tri-City and the American Red Cross: Driving Change - Rachel P
The New Hampshire Chapter of the American Red Cross is deeply grateful for Tri-City Subaru's partnership and support of our local community. For the past several years, Tri-City has generously donated $25 per car sold in March to support Red Cross disaster relief and recovery efforts. When disaster strikes, the Red Cross is ready to help at a moment's notice, thanks to the support of our donors and dedicated volunteers. As a local, community-based organization with a national network of support, the Red Cross is always ready when help can’t wait. Often, our volunteers are among the first on the scene following a home fire or other disaster, and when people see our red-and-white emblem, they know that help has arrived This funding allows us to secure food and lodging for the family whose home has burned down, cleanup supplies to the couple whose basement has flooded, and immediate psychological care to children who have lost everything. Committed Red Cross volunteers stand ready 24/7 to provide care and comfort to our local neighbors, here in New Hampshire, and across the country. Even when the clouds part and the smoke clears, we stand by survivors’ sides throughout their recovery journey — no matter how long it takes. What’s more, the generosity of donors helps us make communities like ours more resilient against future disasters. Thank you, Tri-City Subaru, for your steadfast support!
Making a Difference Together: CAPSC & Tri-City Subaru - Caitlyn K
The Community Action Partnership of Strafford County (CAPSC) is proud to work alongside Tri-City Subaru to make a positive impact in our community. One of our most recent partnerships, Operation Warm, brought much-needed support to local families. Through this program, we were able to provide new shoes to 50 families in our community—helping kids step into the season with comfort and confidence. But the support didn’t stop there. When we reached out to Sheila at Tri-City Subaru to let her know we were also in need of winter coats, she truly went above and beyond. Sheila contacted her local Bingo club and organized a coat drive at the dealership, resulting in an incredible outpouring of generosity. Thanks to the kind hearts of everyone involved, we were able to provide coats for kids and adults, keeping families warm this winter. We didn’t stop there—extra coats were shared with other programs like our Homeless Outreach and Senior Services, ensuring that even more people in need were taken care of. We are beyond grateful to Tri-City Subaru for their unwavering support and the love they’ve shown our community. Together, we are making a difference—one pair of shoes, one coat, and one family at a time.
Spreading Warmth and Holiday Cheer to Families in Need - Caitlyn K
Community Action Partnership of Strafford County (CAPSC) is a 501(c)(3) nonprofit dedicated to supporting families and individuals across Strafford County. Our mission is to break down barriers, helping clients achieve greater economic stability and well-being through education, advocacy, and partnerships. We are incredibly grateful to have been chosen by Tri-City Subaru for their Gift of Warmth Campaign. Throughout November, a portion of all car sales at Tri-City Subaru was donated to CAPSC’s Gift of Warmth program, which helps provide fuel assistance to local households in need. This generous partnership, in conjunction with the Low-Income Home Energy Assistance Program (LIHEAP), ensures that families in Strafford County stay warm during the cold winter months. Thanks to Tri-City Subaru’s efforts, the campaign raised an amazing $5,300 this year! But the generosity didn’t stop there! We were also honored to be selected for Tri-City Subaru’s Giving Tree program. This year, they chose to support our Domestic Violence Housing Support Program, which aids individuals fleeing domestic violence who lack permanent housing. Many of these families escape with very little, both in belongings and financial support. CAPSC provided paper ornaments featuring the holiday wishes of children in the program. Thanks to the kindness of Tri-City Subaru’s customers, these wishes were fulfilled, and CAPSC staff delivered the gifts to the families just in time for the holidays. The families were overwhelmed with gratitude for the generosity shown. "We are incredibly grateful for the donations from Tri-City Subaru. Their generous support helps ease the burden for our participants fleeing domestic violence and facing housing insecurity. Without these gifts, many of these families would be unable to provide for their children during the holidays.” — Cindy J., Domestic Violence Housing Support Manager Thank you to Tri-City Subaru and their customers for making the holidays brighter for so many in our community!
Tri-City Subaru and Grammy Rose Dog Rescue & Sanctuary Partner to Save Adoptable Dogs - Amanda B
Grammy Rose Dog Rescue & Sanctuary, a 501(c)(3) nonprofit dog rescue located in Acton Maine, was thrilled to have been adopted for the second consecutive year by Tri-City Subaru in nearby Somersworth New Hampshire for the annual “Subaru Loves Pets” event. Grammy Rose included the promotion in its October radio advertising, and as the word spread, folks from southern Maine, nearby New Hampshire and other nearby areas visited the rescue to meet and adopt over 31 dogs during the month. The 31+ adoptions during the month earned a $3,100 donation from Tri-City Subaru. In addition, the dealership set up a vehicle in their showroom for employees and customers to fill with dog food, treats, toys and other supplies for the rescue. Sheila Thompson at Tri-City Subaru was in communication throughout the month-long event. She and her team ensured that there was online, social media and press coverage, and they amassed an incredible and truly useful stockpile of food and other supplies for the rescue in addition to their generous financial support. Grammy Rose Executive Director Amanda Boileau shared “We are honored to have partnered with the folks at Tri-City Subaru for this special event. The funding and supplies will go towards saving more adoptable dogs from euthanasia and matching them with the best possible forever families. Transporting, feeding and caring for these dogs comes at a cost, and all of us at Grammy Rose are truly grateful for Tri-City Subaru’s generosity.” The mission at Grammy Rose Dog Rescue & Sanctuary is to rescue adoptable dogs from euthanasia and provide them with care in a unique, homelike setting as we work to match them with forever families, to provide the local community with employment, volunteer and recreational opportunities including an on campus ice cream shop and mini golf course whose proceeds support the rescue’s operations, and to partner with service organizations to create mutually beneficial dog care experiences. The 31+ dogs adopted during the Subaru Loves Pets event are among over 850 dogs saved and matched with families since the rescue opened in 2021.
Tri-City Subaru Supports Local Breast Cancer Patients and Families - Jennie H
On behalf of My Breast Cancer Support (local nonprofit organization), we extend heartfelt thanks to Tri-City Subaru for their continued support and commitment to our mission of supporting local patients and families affected by breast cancer. For over 13 years, Tri-City Subaru has been a steadfast partner on the seacoast. From sponsoring our fundraising events to donating a percentage of vehicle sales, Tri-City Subaru goes above and beyond in their support of our organization and the community we serve. Their donations have allowed us to provide much-needed financial and emotional care to those dealing with financial toxicity and emotional trauma associated with cancer diagnoses. We are also grateful for their partnership to help share our mission and be sure that everyone who needs support knows about our programs. We are proud and thankful to have Tri-City Subaru as a partner in our mission to alleviate some of the stress from the lives of our local patients and their families. We look forward to continuing to work together in the years to come to support our community. Thank you for your generosity, your dedication, and your compassion.
Grateful for more than seven years of partnership and support. - Amanda M
At the Monarch School of New England, our work begins with a simple, but important premise - EVERY student can learn, and EVERY student has potential. This sounds straightforward, but when you consider that all of the students we serve have disabilities, it takes on much greater significance. For more than 50 years, our school has provided a caring, supportive environment, with comprehensive educational and therapeutic support - so that students of all abilities can reach their greatest potential. As a nonprofit, we rely on our community to do this work. And it means so much when our supportive partners share our belief in the potential of every student, and meaningfully demonstrate their commitment to ensure our students have the resources and opportunities that they need to learn. At the Monarch School of New England, we are profoundly grateful for the continued partnership and support of the incredible team at Tri-City Subaru. For seven consecutive years now, as part of the Subaru Loves Education initiative - their team has delivered a Subaru FULL of school supplies to our school at the start of each school year. Tri-City Subaru also serves as a community-based instruction site for students learning job and vocational skills. And they are also regular sponsors and supporters of the annual golf tournament - which is one of the school's most important fundraisers. On behalf of all of us at the Monarch School of New England, I'd like to share a heartfelt THANK YOU to Tri-City Subaru and their community for everything you do for our students.
