What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Tri City Subaru dedicated locally to the Love Promise?

At Tri-City Subaru we believe in supporting and giving back to the community that drives us. We do this through our partnerships with local and regional organizations that work for the greater good. Tri-City Subaru directly donates time money or goods and/or aids in directing funds to these organizations through the help of Subaru of America. It is through these efforts that Tri-City helps to build a stronger healthier community. We welcome you to become part of the Tri-City Family and be proud of the businesses you choose to support. Below is a listing of our local and regional partners that we encourage you to explore further.

Cocheco Valley Humane Society
SELT , White Mountain National Forest
Idlehurst Elementary School, Strafford Learning Center
Goodwin Community Health, Rotary Club of Dover
Frisbie Memorial Hospital, Wentworth-Douglass Hospital

Subaru Love Promise Heart

Love Promise Stories from Tri City Subaru

Pack An Outback  –  A I

Pack An Outback

Tri-City Subaru loves learning and understands that those doing the learning need to have the right tools to succeed. This past August Tri-City Subaru put ‘Subaru Loves Learning’ into action by partnering with Idlehurst Elementary School in Somersworth NH. “We thought doing a school supplies drive was a great way to collect items that the local elementary school and the students needed and the turnout was outstanding” Jordan Plante, Tri-City Subaru. To kick off the school supply drive Tri-City commissioned the art students at Idlehurst to paint a canvas that was hung up in the showroom on display, it was great to see the kids eager excitement and creativity, the canvas really added a hometown feel to the whole event. We nicknamed the event “Pack An Outback” and by the end of the month the back seats were folded down and the Subaru Outback was nearly full of a wide variety of school supplies. Everything was delivered just in time for the start of the school year. Special thanks to the 5th grade art students, the Idlehurst administrators and to our Tri-City employees and customers who donated so many school supplies!

Health Care Affordable For All  –  Jordan P

Health Care Affordable For All

Subaru Loves to Care and Tri-City Subaru wanted to highlight and help the good work that is being done by Goodwin Community Health in our community. Goodwin Community Health is the only not for profit Federally Qualified Health Center in the local area that provides primary care, dental, prenatal, and behavioral health care as well as community wellness and public health services. Goodwin believes that every single person in our community should have equal access to quality health care regardless of age, ethnicity or social-economic status. To support Goodwin, Tri-City Subaru partnered with them for two consecutive years during Subaru’s annual ‘Share The Love’ campaign. Together with our customers Tri-City has directed over $50,000 to Goodwin Community Health so they can continue providing the much needed health services to our community.

Bubbles The Big Blue Dog  –  Jordan P

Tri-City Subaru displayed its commitment to the ‘Subaru Loves Pets’ initiative by hosting the national Bathe-To-Save Tour. The Bathe-To-Save tour is traveling nationwide hosting events to raise money and awareness for animal rescue groups. They are on the road in a forty foot motor-home with “Bubbles” in tow. “Bubbles,” is a mobile dog wash and grooming unit that makes it all possible. By washing dogs and collecting donations the Bathe-To-Save tour collects donations and returns them directly to the local humane society. Tri-City involved Cocheco Valley Humane Society for this event and was able to help generate a sizable donation and a Subaru Forester full of pet supplies and foods. This was a big event at Tri-City with hundreds of people attending, countless dogs and many local vendors. The event at Tri-City was so successful it set the new record for most dogs washed in a day by the Bathe-To-Save crew. At Tri-City we love being involved in the community and we love pets. This event was a perfect fit and turned out to be our biggest event to date, we were honored to host it and facilitate a huge turnout.

Kancamagus Highway - Keeping It Beautiful  –  White M

Kancamagus Highway - Keeping It Beautiful

Tri-City Subaru Loves the Earth and volunteers for clean-up day in the White Mountain National Forest. To help insure these protected lands are beautiful for generations to come Tri-City sent a group of employee volunteers to clean-up along the famous Kancamagus Highway on what turned out to be a gorgeous sunny day in the White Mountains. After a morning briefing at the Saco Ranger station the volunteers got geared up and hit the road picking up litter and debris. By midafternoon the volunteers had covered over 6 miles of the Kancamagus Highway and collected 30 bags of trash. The efforts were rewarded with a BBQ lunch and a dip in the crisp Swift River. Thank you to the Tri-City Subaru volunteers and to the White Mountain National Forest for assisting this effort.

Care Bags for Frisbee Memorial Hospital  –  FM H

Care Bags for Frisbee Memorial Hospital

Tri-City Subaru showcases its commitment to the ‘Subaru Loves to Care’ initiative by supporting Frisbee Memorial Hospital. Tri-City built ‘Care Bags’ for Emergency Department patients geared towards those in need and also for children who find themselves in the ER. The Care Bags included basic toiletries, fresh sox, snacks, plus some toys, treats and coloring books for the children. “We wanted to put the ‘Subaru Loves to Care’ initiative into action and have a positive impact on the health and wellness of the local community. We came up with the idea of Care Bags for hospital patients in need and Frisbee Memorial Hospital greeted us with open arms. I thank our Tri-City staff for helping build the bags and to the Frisbee emergency department team for helping us unload and being so appreciative. We hope the care bags are well received by the patients and can make their ER visits a little less stressful.” Jordan Plante, Tri-City Subaru General Manager

Piggly Wiggly  –  Jodi C

Piggly Wiggly

Subaru Owners Love Pets and the pets love their Subaru’s! At Tri-City Subaru we were just pleasantly reminded that you never know what to expect to find in the back of a Subaru! It started as a Facebook contest to post your best pet in the Subaru photo, Tri-City donated pet toys to Cocheco Valley Humane society for every photo submitted and awarded the winner with a Thule Kayak rack. Scanning the photos to select the contest winner we had to pause, back it up a few slides and do a double take. Was that a pig? That’s a pig! Sent in by Jodie from Moultonborough, NH from her Subaru Outback with Arnie the pig inquisitively staring at the camera from the back seat. Great photo and an instant winner. Thank you to all the Subaru pet owners for submitting their photos we had a great time looking at all of them. Tri-City invited Jodie and Arnie to the dealership to pick up their new Thule Kayak Rack prize and also so we could meet the socially affectionate potbelly piggy. It didn’t take long for our employees and customers to gather around and experience Arnie’s thick tough skin, course hair and his wet velvet soft pink nose. Arnie was eating up all the attention he could get! Turns out Arnie has the lay of the land at home on the farm he shares with two dogs and a flock of chickens. He is house trained and loves to snuggle onto his own futon, lucky pig! Thank you Jodie & Arnie for sharing Subaru’s love for pets with us we thoroughly enjoyed the photos and the visit.

Buzz Cuts for Childhood Cancer Research  –  Clyde B

Buzz Cuts for Childhood Cancer Research

Subaru Loves to Care The statistics surrounding children and cancer are scary. A child is diagnosed with cancer every 2 minutes and more children are lost to cancer than any other disease. The positive spin is that cancer research is leaps and bounds ahead of where it was many years ago and most children with common cancers now survive. But there is still more research and work to be done, especially in the realm of childhood cancer. Fortunately there are programs and organizations out there that support cancer research and specifically childhood cancer. St. Baldricks Foundation is the largest private funder of childhood cancer research. Tri-City Subaru was awakened to the realities of childhood cancer when our long time Service Advisor, Clyde, came to work one day with a freshly shaved head. Almost unrecognizable a few of us snickered him about his new look, but we were humbled when he told us the reasoning behind it. As it turns out the St. Baldricks Foundation holds Head Shaving Events across the country to promote awareness and raise much needed funds that go directly to childhood cancer research. Clyde was brave enough to step up and get his head shaved help raise donations and awareness. Tri-City Subaru would like to formally thank Clyde for raising the awareness to this need. Tri-City has also followed up with a donation of our own to the St. Baldricks Foundation for all the good work they do. Visit www.stbaldricks.org/ for more information.